From the Squarespace landing page:

“A website makes it real.”

This is the thing, though. How did it happen that now you need an impeccably designed (possibly overdesigned) website in order to feel like your small business, creative work, side hustle, or whatever other thing is “real”?

Because it’s not just “a website.” No one is saying that tossing up an unformatted glob of text makes it real, even though that is technically a website.

Much as in the same way that other supposedly labor saving devices just created more labor, it feels as though website services like Wix and Squarespace appear to make it easier to create a website, but perhaps have made it harder by upping the design expectations of websites for even the tiniest microbusiness.